Simply my favorite article about Branding ever. I love the straight-forwardness and the simplicity of it.
If you only read one article on this list, make it this one!
Simply my favorite article about Branding ever. I love the straight-forwardness and the simplicity of it.
If you only read one article on this list, make it this one!
A really engaging case-study with great insights about both leadership and design:
Nice challenging OpEd about how hard it is to stay true to your brand:
Thought-provoking article on what really makes for a sustainable differentiator. I love the very last idea from Mats Lederhausen…..
http://www.fastcodesign.com/1665431/the-key-to-long-term-dominance
A great article on why it’s worth investing in your brand up-front.
http://www.fastcompany.com/1794324/brand-early-not-often
In fact, there’s so much great advice on this truly impressive list of articles collated by Fast Company, it’s really worth reading them all!
http://www.fastcompany.com/1801018/make-2012-your-best-year-yet