A really thought-provoking list of things that you might not expect to need in the person tasked with guiding your strategy.
It’s always good to hear some sound brand-building basics from someone who has actually used them to build many valuable businesses – here the famous Chef Wolfgang Puck gives his advice on building a brand.
Some great, simple but high impact things to change or remember when using Social media as a marketing environment.
A really great piece with practical advice on how to think through your communications and make them clear and useful.
And if you want some help with what she calls the “brand lens” (and what I call the Brand VP), then let me know!
Another great summary of key things to remember when you think (or re-think) your brand in 2014, and beyond….
Nothing spectacularly new here, but a really great summary of some of the key things to think about when you start looking at your brand:
A fabulous article from Fast Company (yet again!) about story-telling and how to approach social (and other) media in an era where you have to earn your right to be read and loved.
A great article touching on the shift from “perfect” to “real” brands, and how sharing your stories honestly and openly can really bring your values to life and help people – inside and outside your organisation – know you and love you for who you are.
Not a fabulous page in terms of having a lot of bumpf before you get to the content, but a really helpful list of 12 key things to bear in mind regarding social media as a marketing tool – worth scrolling down to find!
A great reminder that the “simplest” things can work really hard for you if you’re prepared to think through them well.