A really thought-provoking list of things you might not expect to nee in the person tasked with guiding your strategy.
It’s always good to hear some sound brand-building basics from someone who has actually used them to build many valuable businesses – here the famous Chef Wolfgang Puck gives his advice on building a brand.
Some great, simple but high impact things to change or remember when using Social media as a marketing environment.
A really great piece with practical advice on how to think through your communications and make them clear and useful.
And if you want some help with what she calls the “brand lens” (and what I call the Brand VP), then let me know!
Another great summary of key things to remember when you think (or re-think) your brand in 2014, and beyond…
A fabulous article from Fast Company (yet again!) about story-telling and how to approach social (and other) media in an era where you have to earn your right to be read and loved.
A great article touching on the shift from “perfect” to “real” brands, and how sharing your stories honestly and openly can really bring your values to life and help people – inside and outside your organisation – know you and love you for who you are.
A great reminder that the “simplest” things can work really hard for you if you’re prepared to think through them well.
Simply my favorite article about Branding ever. I love the straight-forwardness and the simplicity of it.
If you only read one article on this list, make it this one!
A really engaging case-study with great insights about both leadership and design.
Nice challenging OpEd about how hard it is to stay true to your brand.
Thought-provoking article on what really makes for a sustainable differentiator. I love the very last idea from Mats Lederhausen…
A great article on why it’s worth investing in your brand up-front.
In fact, there’s so much great advice on this truly impressive list of articles collated by Fast Company, it’s really worth reading them all!